5 Leadership Lessons from Jennifer Jones: Transforming Strategy into Impact

In a recent fireside chat, Jennifer Jones, CEO of Fighting Blindness Canada, shared invaluable insights on leadership, strategy, and driving meaningful impact. Her journey, combined with her deep expertise, offers lessons that resonate strongly with Overlap’s Strategy by Design approach.

At Overlap, we believe great strategy is human, collaborative, and actionable. Jennifer’s leadership philosophy aligns beautifully with these principles, offering practical guidance for leaders striving to create meaningful organizational change. Here are five key takeaways from Jennifer’s webinar.

1. Engage Stakeholders Early and Often

Jennifer emphasized that successful strategies are born from collaboration. Involving stakeholders from the start ensures alignment, fosters ownership, and enriches the planning process with diverse perspectives. At Overlap we always commit to co-creating strategies with those who will implement them. By engaging your team and stakeholders, you can ensure strategies are not just visionary but also practical and embraced by all.

2. The Power of Storytelling

Jennifer highlighted storytelling as a critical tool for leaders. Connecting strategic goals to compelling narratives inspires action and builds emotional connections with stakeholders, whether they’re donors, employees, or board members. Taking a human-centred design approach to your strategy work emphasizes storytelling to align and motivate teams.

3. Balance Focus with Flexibility

According to Jennifer, strategy must guide decision-making while remaining adaptable to changing conditions. Leaders must be prepared to pivot when necessary without losing sight of their core objectives. Organizations need to design strategies that are focused yet flexible. Through iterative testing and feedback loops, we can ensure your plans stay relevant in dynamic environments.

4. Build a Culture of Accountability

Jennifer underscored the importance of recruiting for accountability and reinforcing it through regular feedback and transparent communication. This creates a culture where individuals feel empowered and responsible for driving results. You can integrate clear accountability frameworks into your strategic designs by aligning roles, responsibilities, and metrics, fostering a culture of trust and ownership.

5. Leverage Interdisciplinary Experience

Jennifer’s diverse career path taught her the value of bringing insights from different sectors into the nonprofit space. She encouraged leaders to embrace a broader perspective for innovative problem-solving. By drawing on diverse expertise, you can help your organization uncover innovative solutions that might not emerge in siloed thinking.

Lead with Strategy, Design with Purpose

Jennifer’s leadership journey offers a masterclass in creating†ad strategies that inspire, align, and deliver. At Overlap, we’re passionate about helping organizations apply these principles through our Strategy by Design approach.

Ready to take your organizational strategy to the next level? Let’s work together to co-create a plan that drives meaningful change and lasting impact.

👉 Book a consultation with Overlap today and let’s bring your vision to life!

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[Webinar] In Conversation with Jennifer Jones: Leading Change at Fighting Blindness Canada