Journey Maps offer a new way of looking at someone’s experience. By using journey maps, we can learn new things, which lead to new ideas, which in turn lead to solutions that improve people’s experiences.
- To expand your understanding of client experience beyond what you see within the walls of your service.
- To break things down into steps, capturing aspects of the experience you don’t normally consider in detail or wouldn’t normally be able to observe while researching.
- To foster empathy by bringing yourself along with someone on all stages of their journey.
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